The online world is constantly changing and evolving. As it evolves, new networks pop up and existing platforms change their features or user behaviour shifts. It would be best if your business adapted to compete with these changes, or you may risk being left behind.

Keeping up with these changes and creating a strategic online presence ensures that your business will stay ahead of the curve.

Leading your industry means building an optimal presence on digital platforms like LinkedIn. While having a presence on all available online platforms can assist to spread the word about your business, LinkedIn is arguably one of the most important online platforms for businesses to be on. In fact, research has found that LinkedIn is around x3 more effective for lead generation than other digital platforms. Furthermore, one in every three professionals has a profile on LinkedIn and almost 50% of key decision-makers use LinkedIn for business purposes. 

In this article, we will explain what a LinkedIn business page is, why you should have one, and how to create one. We also share our top tips for making the most out of your LinkedIn business page.

LinkedIn Company Pages are important marketing tools that allow you to showcase your business, products, and services on LinkedIn. Important features include posting relevant articles, videos, images, and other content in order to attract new leads.

When creating a LinkedIn company page, you have the opportunity to highlight your business's mission and industry expertise. This could include topics like your company's history, vision, culture, and more! You can also use this space to drive connections to your page and increase its followers for more exposure.

Building a LinkedIn Company Page is great because:

LinkedIn is an online business platform that provides valuable business connections. It is a way for businesses to connect with their target audience and build brand awareness. Having an active and robust LinkedIn profile is a key way to demonstrate that you're established within your industry. A LinkedIn profile also helps to drive traffic to your company website, and it connects you with a pool of talented professionals. 

Here are a few reasons why it's important for businesses to have a LinkedIn page:

When you want your company to stand out, it is important to have an active LinkedIn page. You can do this by following these steps:

Now that you know how to build a LinkedIn company page, it’s time to learn how to optimise it. Building a LinkedIn company page can seem intimidating at first, but if you follow these tips you’ll create a page that engages your audience, drives traffic to your website, and encourages your connections to purchase your products and/or services.

Follow these tips to build an effective LinkedIn company page:

The description on your LinkedIn company page is your chance to really promote your company and its expertise. Make sure your description is engaging and written in a way that appeals to your target audience. Your description should include your company’s mission statement, products/services, and goals. It should also prompt a call to action and encourage readers to engage with your page. 

The logo and company banner on your page should be engaging, reflect your brand, and you should always use high-resolution images. Remember to optimise your image dimensions to make sure that it displays properly on your profile.

On LinkedIn, you spread the word about your business, brand, company culture, services, and products by building connections with your target audience. You may want to put some thought into who your audience is and which key decision-makers may be interested in purchasing your product or service. You can search for these individuals and send them a request to connect. This ensures that you are making connections that are well-suited to your business objectives. 

Now that you know why you should build a LinkedIn company page and how to build one, it’s time to put your knowledge into action.

Creating a LinkedIn company page forms an important part of your digital marketing strategy. It will help you build a target audience where you have the opportunity to showcase your brand, attract new customers and employees, and grow your business. 

If you need help with building your company’s LinkedIn page and presence, contact our team at EasyLink, which is rightly equipped to help you reap the benefits of LinkedIn.